Xero Gravity: The transformative effect of software on your small biz

This week on Xero Gravity, features global entrepreneur Manu Jaffrin. Manu is the COO and managing vice president of GetApp and is extremely passionate about helping startups succeed.

According to Manu, getting your “imperfect” product out to market is the best way to be able to iterate your offering. Waiting for everything to be perfect is a key error that businesses make around the world.

Software adoption doesn’t have to be something that’s difficult for small businesses. With technology evolving so rapidly, it’s important to understand what benefits you’re able to reap when implementing now, and learn what kinds of tweaks need to be made as your business – and the available technologies – mature. So listen in as Manu share his insights about the world of technology and small business optimization.